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A Note From Our Founder!

The Story Behind FRDM

I’ve been fishing for as long as I can remember. It was a gateway to the outdoors and a way for me to learn the value of going off the beaten path. Whether I ended up down a dead-end dirt road or spent an afternoon hiking the familiar trails of Mammoth, there was always something new to discover.

 When I’m on the water – or anywhere outdoors – there’s nothing else on my mind. It’s absolute presence, and there’s no room for distraction. The to-do lists drop away, curiosity takes hold, and I’m able to reconnect with who I am.

 At first glance, a glove may seem simple. A piece of gear that is necessary, utilitarian, and for many people a luxury. But within those realities I saw there was space to create something better. FRDM could be a container to hold all the things most important to me – giving back, connecting people to what they love, and inspiring them to go outside and explore.

 I knew I could improve the experience for outdoor adventurers – one where gear didn’t get in the way. From skiing and snowboarding to fishing and cycling, I envisioned our gloves as a bridge between the modern world and the beauty of nature.

 What I never imagined was how much FRDM would impact people’s everyday lives. I’ve heard from postal workers, fast food workers, and even sommeliers who wear our gloves on the job. I’ve received letters from people with circulatory disorders who are finally able to keep their hands warm while moving through their day-to-day. FRDM quickly became about so much more than the outdoors, and I’ve been lucky to connect with different kinds of people all over the world.

 During my fifteen years in the corporate world, the most rewarding part of my career was reinvesting in the community. Like my love for the outdoors, the importance of giving back was part of my childhood and continues to be the pulse of everything I do. With FRDM, that means donating gloves to those in need and participating in outreach efforts to ensure people stay warm. It also means giving back to the planet by using sustainable and recycled materials and reducing our environmental footprint.

 These gloves are a tribute to everything I love. They are about more than fishing, and more than a passion for the outdoors. FRDM is personal; something you chase, find, and create. Thank you for trusting us with your hands, and making us part of your adventure.

 With Love and Gratitude,

Taryn Vidovich

Founder & CEO

Collage of people enjoys the outdoors during winter